The relationship ended when the company was acquired by a competitor and the owner retired. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to Gotham’s integrated inbound and outbound marketing efforts. The site is designed to make it easy for self-storage manufacturers, businesses and homeowners to purchase steel rollup doors and components online from BETCO at factory-direct prices.

In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.ĭue to demand, BETCO added a second shift at 100 percent of manufacturing capacity. BETCO Inc., a single-source self-storage building manufacturer based in Statesville, N.C., has launched a new website,. These are just two of the reasons why we're one of the top-rated self-storage companies in the country. Here at iStorage, we let you book storage without leaving a deposit, and there are no contracts or hidden fees. Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, door and building manufacturing, and installation. Imagine there was a self-storage company that let you pay monthly instead of entering a long-term contract. The company had paused all marketing activity for two years when they contracted Gotham to help them build leads and sales. The Great Recession significantly impacted BETCO, and sales activity for self-storage buildings had largely dried up.

Betco storage